Digital Marketing for Enterprise Technology and Software Companies   

Attract Key Decision Markers by Building Rapport

With increased competition across digital channels, reaching the right decision makers at a time when you can actually be useful is a challenge for technology companies in the B2B sector. Being able to connect with key decision makers in a fine-tuned approach is essential for building a robust pipeline, especially in the sense of attracting quality, enterprise level relationships.

Using data insights, we can identify your B2B customer. By applying knowledge around the type of job title they would have, industry they work in, we can build a relationship with them that is based on your solution – what challenges it overcomes and the business outcomes which unfold.

Brand Experience

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Implementing tactics like Search Engine Marketing (SEM), LinkedIn, customer-centric Landing Pages, Lead Generation Web forms, we can create an ecosystem of intent.

Prospecting them before their need is aroused. Planting the seed so to speak. Once they are in need of your services, we can then funnel them through to the appropriate mechanisms to create a business lead.

At the base of our tactics is your CRM. Being able to capture data in your CRM and relate it back to the channels in play is where we create the most value. By seeing the process from awareness to lead, we can say with certainty which tactics are working. Beyond tactics, your sales team are able to understand more about their lead, which starts the relationship on common ground.

Based on what you want to achieve and how you see your business growing, we will develop a strategy to increase your online exposure, while building trust and credibility within enterprise level organisations. Just look at what we did for this B2B tech company.

From strategic LinkedIn ad placements to using highly filtered search ad campaigns; as a multidisciplinary digital marketing agency we can do it all. But our strength is in simplifying the digital world to focus on what will deliver outcomes. We rally behind you, to help you grow your customer based and build your business. And we’re very transparent about what we do and how we do it.

Working with a reputable Australian digital marketing company should feel like you’re working with a team of solution providers. That’s because we don’t settle until we find the solution which will bring outcomes for your business.

Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising. 

Phoebe Yu | CEO

We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

Amy Kauler | Brand & Marketing Manager

SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

Monica Wallace | Marketing Manager