Digital Marketing For RTOs, Colleges & Vocational Training Providers 
 


Increase student enrolments and streamline your student acquisition journey.

Digital Marketing Specialists
in Education

We are one of the leading digital marketing agencies in Australia that drive student enrolments via SEO, SEM, and Social media channels. We work with colleges, RTOs, vocational training providers, industry certification providers, and student recruitment agencies.

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Education Providers We Work With

Colleges

Attract prospective students and increase enrollments with our digital marketing solutions designed to elevate your college’s visibility.

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Vocational Education
Providers

Grow your student base with targeted digital marketing, connecting learners with your vocational education programs.

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RTOs

Drive course enrollments and build awareness for your Registered Training Organization with our customized digital marketing strategies.

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Industry Certification Providers

Increase your certification program’s visibility and attract more learners with our focused digital marketing solutions.

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Student Recruitment
Agencies

Enhance student placement and acquisition with our tailored digital marketing strategies for recruitment agencies.

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Brand Experience

” We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve! “

Amy Kauler | Brand & Marketing Manager

VIEW FULL CASE STUDY

Case Studies

Helping an award-winning RTO in Melbourne to attract and maximise student enrolments and streamline their student acquisition journey.

LEADS
CONVERSION RATE
VIEW FULL CASE STUDY

Get in touch with us today

For a more comprehensive look at how we can power your growth online!

1300 986 744

We offer end-to-end Google ads management to attract and maximise student enrolments for education providers in Australia. As a 2023 Google Premier Partner, we are up-to-date with industry knowledge and play a vital role in diversifying your traditional marketing channels.

Our Google ads certified digital marketing specialists will help you create an effective education marketing strategy to reach new students who are actively searching for education services on Google. We help you reach your prospective candidates with targeted messages to drive website traffic, attract student enrolments, and get more phone enquiries.

  • Capture the right candidates who are “ready-to-enrol” within a targeted location.
  • Whether it’s a Google search or a display banner campaign, we will create an effective education marketing strategy based on your goals and objectives.
  • We will help you craft a compelling ad copy compliant with ASQA guidelines.
  • Improve your ads over time with the help of a Google Premier Partner agency.

Whether it’s Facebook or Instagram, we can help you create a clever education marketing strategy based on your goals. From simple brand awareness campaigns to multi-phase lead generation campaigns, our Facebook Blueprint certified specialists will support you to get the most out of digital marketing throughout the student journey.

While brand awareness ads help you to engage with your local community and reach new student prospects, lead generation ads help you to increase student enrolments.

  • Capture attention through engaging photo or video ads and A/B test different ad types to get the best results.
  • Reach audiences who already know your brand and audiences who are similar to your current enrolments or contacts through “Remarketing and Lookalike” audiences.
  • Refine and optimise your social ad campaigns with the help of Facebook Blueprint certified specialists.

Attract the right candidates to your website and rank your education services organically on top of search engine results through search engine optimisation (SEO). At SearchMax, we offer fully-managed SEO services for all types of education providers. Our advanced SEO strategies are medium to long term and deliver strong results.

From technical SEO audits to on-page SEO optimisation and 100% non- toxic link building, our SEO approach is an ongoing process with transparent reporting and dedicated campaign managers. We can also help you with a content strategy aligned with the SEO approach.

As an RTO marketing agency, we have a deep understanding of what drives conversions. Creative and compelling artwork is key when promoting your brand and services on digital channels. We have a team of talented designers that can align your brand with defined objectives. While most put emphasis on the pre-click experience we understand post-click experience is equally important in securing conversions. With this in mind, we develop conversion optimised and post-click optimised landing pages with enhanced UX. These post-click optimised landing pages generally drive X3 higher results compared to your main website. Our comprehensive design process also involves optimising and measuring the performance of web and digital artwork we undertake.

Why Use a Digital Marketing Agency toManage Your Education Digital Marketing?

A digital marketing agency can respond to the changing needs of your college or institution and has extensive experience in the industry to achieve your goals and objectives. We at SearchMax are professionally qualified in digital marketing and we will assist you end-to-end to create a solid digital strategy, leaving you to focus on the most important things.

By partnering with a Google Premier Partner agency to manage your digital marketing, not only are you able to drive results through digital campaigns, but you can also feel assured that your campaigns are in safe hands. Through a combination of Google and social media ads, our integrated marketing approach will deliver measurable results aligned with your budget.

Given our expertise and knowledge in education marketing, we are able to stay up-to-date with the latest changes and adapt accordingly. Your digital campaigns will be closely monitored by a designated campaign manager and you will receive frequent updates and reports with actionable recommendations.

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Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


Phoebe Yu | CEO

We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

Amy Kauler | Brand & Marketing Manager

SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

Monica Wallace | Marketing Manager

Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


Phoebe Yu | CEO

We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

Amy Kauler | Brand & Marketing Manager

SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

Monica Wallace | Marketing Manager

FAQs

An effective education digital marketing strategy needs to be in place to promote various courses on Google and social media channels. With our experience in the education industry, we have observed that offer-based ads tend to generate a higher number of leads. These offers could vary from “$0 enrolment fees” to “government funding” to any other special offers that you may offer to prospective students. Creating compelling ad copy with the use of these offers will drive more relevant traffic to your website and increase student enrolments.

Having an online presence within the main digital channels, such as Google, Facebook, and Instagram is key to increasing brand awareness and lead generation. As an education digital marketing agency, we would initially do an audit to analyse the brand’s current positioning, gaps, and opportunities. We would highly recommend creating an integrated digital marketing approach on all digital channels in order to get the best possible results and ROI. The idea behind the integrated digital marketing approach is to have multiple marketing strategies to create a more influential online presence.

By using Google ads and social media ads, you are able to create “remarketing” audiences as a result of the snippets or codes added to your website. Your education remarketing campaigns will be able to reach audiences who have already visited your website or a particular landing page, or even those who have already engaged with your Facebook page and ads. As an experienced Google ads agency in Melbourne, we are always willing to help effectively promote your education services to the right audience.

Generally, a post-click optimised landing page can generate X3 higher leads than your standard website. This is due to linking your paid ad campaigns to a targeted post-click optimised landing page, which directs potential students to what they are looking for. In order to drive more relevant paid ad traffic and increase the quality score of your ads, a strong post-click optimised landing page is essential. These custom landing pages are enhanced for user experience and optimised on all devices to get the best results. View some of our recent post-click landing page experiences

Let’s Talk About Growing Your Business

We are a multidisciplinary digital marketing agency in Melbourne who can identify the cracks in your current marketing strategies.

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