Campaign Audit
Auditing your online presence is the best way to plug any issues in performance and prevent your marketing campaigns from going stagnant
“ Working with a Premier Google Partner
has been refreshing.“
ettitude | Phoebe Yu | CEO
Unlock Your Campaign’s Potential
Brand Experience
What can you expect from a digital marketing audit?
With fresh eyes and a good understanding of what you want to achieve online, we gain access to your digital platforms and begin to analyse where you’re going right and where things may be going wrong.
Some of The Platforms We Analyse
Google Analytics
Many websites aren’t using Google Analytics properly to track user behaviour. We go through your set up with a fine-tooth comb while drawing insights to see where untapped opportunities lie.
Search Advertising
Taking a deep dive into your SEM performance is our guilty pleasure. We assess where spend could be optimised and where the strategy is falling short in terms of driving performance outcomes.
Search Engine Optimisation
There are many reasons websites fall short with regards to driving organic traffic. We analyse on and off page performance to see how SEO is feeding into your digital marketing mix.
Clicks, Likes, Comments but not converting? We assess how people are engaging with you across Facebook and make recommendations as to how your social presence could be better optimised towards driving conversions.
Ensure the time you put into managing your Instagram is paying off. We analyse how Instagram is influencing online behaviour and where there are opportunities to improve your social presence and engagement.
Building rapport on LinkedIn isn’t hard and fast. From checking your company page audience is a good fit to suggesting ways you can engage stakeholder networks we assess your LinkedIn presence and engagement.
Here’s how we can help you with our effective Digital Marketing Audit Strategy
Data round up
Our first step is to do a data round up. We’re looking at whether your accounts have been setup to collate data and beyond that, whether your accounts are connected to your website and all the web data being collated is a true and accurate picture of online behaviour.
Analyse the data
Next, we analyse the data. Assessing how people are engaging with you online, the multiple touch points, profiles of customers, trends rising, and ways to build better online experiences.
Audit individual online assets
Finally, we audit individual online assets and how they are performing. We’re talking deep dives into ad accounts to understand if best practices are in play, consolidated research into the SEO activity on your site, smart use of automations and insights between online channels.
Based on our findings we pull together an audit report and put forward our recommendations. From there we can work with you or your digital marketing agency to implement optimisations and revitalise your online presence.
If you have been wondering whether your digital marketing is performing at its maximum or have been troubleshooting some issues and haven’t solved them or maybe you’re wanting to do more but not sure where to start – give us a shout. Let’s get a good picture of what’s going on and how we can make your digital marketing presence work harder.
Get in touch with us today
For a more comprehensive look at how we can power your growth online!
Helping an Australian eCommerce brand grow from humble beginnings to a million-dollar international success.
Helping an award-winning RTO in Melbourne to attract and maximise student enrolments and streamline their student acquisition journey.
Helping an Australian eCommerce women’s compression garments brand increase revenue in the domestic market, achieve higher brand awareness, and expand to newer markets.
Refining the online shopping presence for one of Australia’s most loved bedding & homeware brands.
Case Studies
Helping an Australian eCommerce brand grow from humble beginnings to a million-dollar international success.
Helping an award-winning RTO in Melbourne to attract and maximise student enrolments and streamline their student acquisition journey.
Helping an Australian eCommerce women’s compression garments brand increase revenue in the domestic market, achieve higher brand awareness, and expand to newer markets.
Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.
Phoebe Yu | CEO
We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!
Amy Kauler | Brand & Marketing Manager
SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.
Monica Wallace | Marketing Manager
Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.
Phoebe Yu | CEO
We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!
Amy Kauler | Brand & Marketing Manager
SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.
Monica Wallace | Marketing Manager
FAQs
Let’s Talk About Growing Your Business
We are a multidisciplinary digital marketing agency in Melbourne who can identify the cracks in your current marketing strategies.