Digital Strategy 


Whether your business is B2B or B2C, a solution-based digital marketing strategy is essential for driving online success.

“ Working with a Premier Google Partner
has been refreshing.“
ettitude | Phoebe Yu | CEO

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Brand Experience

What can you expect from a digital marketing strategy?

We see digital marketing strategy as a solution. We ask what success looks like for your business. We consider what metrics you need to reach these goals. Then we align our strategy to bridge the gap.

As a reputable digital marketing agency in Australia, it’s not about being across every channel. It’s about what will deliver results. What do we need and how can we optimise the performance?

Most importantly, we don’t set a strategy and leave you on your own to deliver it. Designing a digital marketing strategy is the first step in working with us.

Digital Marketing Strategy

01

Current Situation Analysis

To start, we do an audit of your current situation and how it is or isn’t optimised to meet your business goals. We also consider your competitive playing field and the volume of demand for your product or service.

02

Strategy Development

Next, we investigate who your audiences are, their size and your ability to reach them. We factor in things like user journeys, multiple touchpoint conversions and which marketing channels are helpful.

03

Setting Goals

The final part of our strategy is to create realistic forecasts for what is possible and how it would come together. We identify the tracking and measures required and establish monthly performance KPIs.

Get in touch with us today

For a more comprehensive look at how we can power your growth online!

1300 986 744

Helping an Australian eCommerce brand grow from humble beginnings to a million-dollar international success.

TRANSACTIONS
REVENUE
VIEW FULL CASE STUDY

Helping an award-winning RTO in Melbourne to attract and maximise student enrolments and streamline their student acquisition journey.

LEADS
CONVERSION RATE
VIEW FULL CASE STUDY

Helping an Australian eCommerce women’s compression garments brand increase revenue in the domestic market, achieve higher brand awareness, and expand to newer markets.

REVENUE
SHOPPING REVENUE
VIEW FULL CASE STUDY

Refining the online shopping presence for one of Australia’s most loved bedding & homeware brands.

TRANSACTIONS
RETURN ON AD SPEND
VIEW FULL CASE STUDY

Case Studies

Helping an Australian eCommerce brand grow from humble beginnings to a million-dollar international success.

TRANSACTIONS
REVENUE
VIEW FULL CASE STUDY

Helping an award-winning RTO in Melbourne to attract and maximise student enrolments and streamline their student acquisition journey.

LEADS
CONVERSION RATE
VIEW FULL CASE STUDY

Helping an Australian eCommerce women’s compression garments brand increase revenue in the domestic market, achieve higher brand awareness, and expand to newer markets.

REVENUE
SHOPPING REVENUE
VIEW FULL CASE STUDY

“Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.” 


ettitude | Phoebe Yu | CEO

“Working with SearchMax has been a really positive experience, not only are they lovely to deal with, they always also produce excellent results – two very good reasons they are our preferred go-to experts for Google marketing.” 


Christ church Grammar School – VIC

“SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.”

lifecare

Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


Phoebe Yu | CEO

We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

Amy Kauler | Brand & Marketing Manager

SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

Monica Wallace | Marketing Manager

FAQs

A digital marketing strategy is extremely important for any business to make sure that they’re staying on track and not spending money on digital channels that do not work for them. By creating a digital marketing strategy, you can identify and assess the best way to get your channel in front of a larger and more relevant audience. 

Having a detailed digital marketing approach across a number of channels that work best for your business ensures you can focus on the needs, interests, and pain points of your audience and find out how to use this information to achieve your marketing goals.

Situation analysis in digital marketing is when you take some time to evaluate your current marketing situation and use that information to figure out where your digital marketing strategy can be improved. The process of situational analysis will require you to use analytics to gain information about opportunities and challenges to your business. You can also compare data from your website with that of your competitors in order to compare and see what you could be doing better. Situation analysis is important in your digital marketing strategy as it critically evaluates anything that affects your business to meet your goals. 

In a situation analysis, there are four main components of your company that you need to analyse in order to understand how to better your business. These components are strengths, weaknesses, opportunities, and threats. A situation analysis will look at the weaknesses and threats to your business and see what kind of an impact they may be having on your business goals. Similarly, it will also analyse your strengths and opportunities and identify strategies that you can use to increase your strengths and continue to improve on them. These audits will help you create an effective digital marketing strategy in any competitive vertical. 

The main goals of any digital marketing strategy are to raise brand awareness and generate high-quality leads or transactions for your business. With an effective marketing strategy, you can identify the characteristics of your potential audience and use this information to better your approach to your digital marketing campaigns. Above all, the main goal of a marketing strategy is to focus your efforts on what’s important to your business, as it will be different for each company. What achievements do you want to see for your brand and what steps do you need to work on in order to achieve this? Focus on what works best for you and do so in a way that saves money and avoids wasting resources.

Let’s Talk About Growing Your Business

We are a multidisciplinary digital marketing agency in Melbourne who can identify the cracks in your current marketing strategies.

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