Medical Centre & GP Digital Marketing Specialists    

Increase new patient bookings with a multi-channel digital marketing approach

Digital Marketing Specialists In Healthcare

SearchMax is a digital marketing agency that specialises in medical centre and General Practitioner marketing in Australia. We work with GP owners to help them increase their visibility in the local market and improve new patient bookings. Connect patients to your practice with a multi-channel healthcare digital marketing approach including SEO, SEM and Social.

Brand Experience

Get in touch with us today

For a more comprehensive look at how we can power your growth online!

1300 986 744

A performance-driven paid search advertising strategy for a medical group with multiple clinics.

PATIENT BOOKINGS

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Case Studies

A performance-driven paid search advertising strategy for a medical group with multiple clinics.

PATIENT BOOKINGS

VIEW FULL CASE STUDY

Enhance Your New Patient Bookings With Google Ads

As a 2023 Google Premier Partner, we provide data-driven Google ads management for medical centres and general practitioners to increase new patient bookings, promote new healthcare services and retain your existing patients. Our healthcare PPC specialists will create powerful and effective Google search ad campaigns to stand out from the local area competition.

Helps you to capture the “I’m-ready-to-book” moments by picking the most common and right keywords searched by potential patients.
Build a clever strategy to be seen on Google during intent rich moments.
Optimise campaigns with data-driven insights such as peak hours, demographics and behavioural patterns of certain age cohorts.

Effective Local Area Marketing For GP Practices

Local area marketing is a powerful way to reach out to map-location patients within a certain radius of the medical centre. Our GP marketing specialists will show the ads on Google within this defined radius to increase new patient bookings. Not only does this effective marketing strategy target specific audiences in the local area but it also involves picking the most common keywords searched by potential patients. With local area marketing for your GP practice, you’ll increase the chances of patients clicking on your ads and won’t squander your ad budget on wasted clicks.

Improve Your Medical Practice’s Local Ranking On Google With SEO

Search Engine Optimisation is vital to a growing business. As a medium to long-term strategy, SEO can help to bring your medical practice to the top of the organic search results in your local area. At SearchMax, our healthcare SEO strategies include technical SEO audits, on-page SEO optimisation, and 100% non-toxic link building. Our SEO specialists use an ethical “white-hat” approach to increase organic rankings on search engines, ensuring long-term results that are driving the right traffic to your website. You can be assured that your practice is visible to potential new patients.

Boost Medical Practice Brand Awareness With Social Media Advertising

We can help you decide when to best use social media to boost awareness of your practice within the community. Whether it’s Facebook, LinkedIn or Instagram, we are experienced in all platforms to increase brand awareness. From introducing new general practitioners to promoting new healthcare services, boosting brand awareness is an ideal strategy for any medical practice. We personalise ad messaging for different target audiences and do A/B testing of various ad types on Facebook in order to deliver the best results. This way, you can be sure that the people most relevant to your services are seeing your ads.

Need Web & Digital Artwork To Promote Your Practice Online?

Got A Growing Practice & Need New GPs To Meet The Demand?

Improve Your Results Using Practice Management Systems

We specialise in working with practice management systems like HealthEngine, Nookal, Cliniko and AutoMed to understand which clicks lead to bookings. We understand the ins and outs of the healthcare industry and use this knowledge to drive exceptional outcomes for your clinic 24/7 through practice management systems. Our healthcare digital marketing experts know how to create campaign transparency by integrating these online booking systems with digital campaigns. This allows you to know exactly how many new patients came in via the marketing channels.

Why Use an Agency to Manage

Your GP Digital Marketing?

Digital Marketing presence has become increasingly important in running any medical practice. By using a Google Premier Partner agency to manage your digital marketing, not only are you able to deploy marketing strategies immediately, but you also free up space from day-to-day operations, leaving you with more time for things that require your attention.

We at SearchMax are professionally qualified in digital marketing and understand the complex needs of your medical practice and the rules and regulations related to AHPRA guidelines. Our experience as medical centre and GP marketing specialists means that we can effectively integrate platforms such as HealthEngine, Nookal, Cliniko, and AutoMed into your campaigns. This way, we can also easily set up conversion tracking and troubleshoot to make sure everything runs smoothly end-to-end.

As a Google Premier Partner, we are also able to help medical centres and GP owners to whitelist their brands for COVID vaccinations. We understand the rules and regulations surrounding the advertisement of such services, and thus can guide you in how to best promote what your practice has to offer while complying with the restrictions in place.

Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising. 

Phoebe Yu | CEO

We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

Amy Kauler | Brand & Marketing Manager

SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

Monica Wallace | Marketing Manager

Phoebe Yu | CEO

FAQs

What is medical GP local area marketing?

GP local area marketing is a strategy that targets potential clients within a certain radius of a practice’s physical location. It is especially important for locally based services whose primary mode of service requires in-person interactions. By using carefully chosen localised keywords and deploying SEO strategies, a medical GP can more effectively reach out to new patients seeking out services in their area.

Common keywords searched by potential patients looking for a GP

Most patients consider location as a priority when searching for a GP. Common searches include: “Doctor near me”, “GP near me”, “GP open now”, “GP & suburb name” (eg: gp near Malvern).

Why should GP owners consider Google paid ads?

A large number of potential patients use Google to search for a GP. Google paid ads allows you to target your ads towards people searching within a certain location and puts your medical practice right at the top of their results page. Making your ads more visible ensures that your marketing budget is being used effectively, and using Google paid ads in tandem with the right strategy can increase patient bookings as well as new patient acquisitions dramatically.

When should a GP Practice run social media ads?

Social media ads are an ideal way to increase brand awareness for newer medical practices, but are also useful for introducing new services. Running advertisements on social media platforms can also help established medical centres introduce the local community to their new general practitioners. This helps to not only keep the patient list growing, but also encourage repeat bookings. Social media ads are a great way to direct people towards your website where they can access more details on what you have to offer, which will, in turn, increase your website traffic encouraging them to take useful actions. Our Facebook Blueprint certified specialists will help you to create an effective social media marketing strategy that will help to drive engagement within your local area and surrounding suburbs.

AHPRA Guidelines

As Digital Marketing specialists in the healthcare industry, we create digital campaigns that are fully compliant with AHPRA guidelines. We make sure all of the landing pages, ad copy and creatives follow the AHPRA guidelines and are in line with the national law. Our knowledge and experience in the industry will help you to advertise your medical practice ethically and avoid any false or misleading information. During the initial stages, our PPC specialists will audit your current website to make sure critical information such as “before and after shots, pricing and any specific keywords such as specialists” are avoided or appropriate terms and conditions are mentioned on the website. Our campaign creation provides full transparency and goes through an approval process to make sure everything is in line with the AHPRA guidelines.

Let’s Talk About Growing Your Business

We are a multidisciplinary digital marketing agency in Melbourne who can identify the cracks in your current marketing strategies.

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